Course Description
Unlock the potential of organic search with our comprehensive SEO Fundamentals course. This program is designed to demystify Search Engine Optimization, providing you with a clear, actionable framework to improve your website's ranking and attract the right audience. Whether you're a business owner, marketer, blogger, or aspiring digital professional, this course will give you the foundational skills you need to succeed.
We start by covering how search engines like Google work, understanding the core principles of crawling, indexing, and ranking. You'll then dive into the most critical aspect of SEO: keyword research, learning how to find the terms your audience is searching for. We'll guide you step-by-step through On-Page SEO (optimizing your content), Technical SEO (making your site easy for Google to read), and Off-Page SEO (building authority and trust).
The course also includes dedicated modules on Local SEO for businesses with physical locations and how to use essential free tools like Google Analytics and Google Search Console to measure your success. You will leave this course with a practical checklist and the confidence to implement an effective SEO strategy.
What You'll Learn:
- How search engines work and what they look for.
- Conducting effective keyword research to target the right audience.
- Mastering On-Page SEO: title tags, meta descriptions, content optimization, and more.
- The basics of Technical SEO: site speed, mobile-friendliness, and sitemaps.
- Understanding Off-Page SEO and the importance of backlinks.
- Optimizing for Local SEO with Google Business Profile.
- Using Google Analytics and Search Console to track your performance.
Who Is This Course For?
This course is perfect for beginners with no prior SEO knowledge. It is ideal for small business owners, marketing managers, content creators, copywriters, and anyone looking to increase organic traffic to their website.
Includes hands-on exercises, downloadable checklists, a final website audit project, and a certificate of completion. Available in English and Hindi.
What is SEO and Why It Matters
15min
How Search Engines Work: Crawling, Indexing, Ranking
25min
Understanding White Hat vs. Black Hat SEO
15min
Understanding User Intent
20min
Types of Keywords (Informational, Navigational, Commercial, Transactional)
25min
How to Use Google Keyword Planner & Other Free Tools
35min
Analyzing Keyword Competitiveness
20min
Optimizing Title Tags and Meta Descriptions
30min
Proper Use of Header Tags (H1, H2, H3)
20min
Writing SEO-Friendly Content
30min
Image Optimization (Alt Text, File Size, File Names)
25min
Creating SEO-Friendly URLs
15min
What is Internal Linking and Why is it Important?
20min
Best Practices for Internal Linking Strategy
25min
The Importance of Website Speed (Core Web Vitals)
25min
Mobile-Friendliness and Its Impact
20min
Understanding XML Sitemaps
20min
What is Robots.txt?
15min
HTTPS and Website Security
15min
What are Backlinks and Why They Matter (Domain Authority)
25min
Follow vs. No-Follow Links
15min
Introduction to Ethical Link Building Strategies
30min
Optimizing Your Google Business Profile
35min
The Importance of Local Citations (NAP)
20min
Encouraging and Managing Local Reviews
20min
Setting up Google Analytics
20min
Setting up and Using Google Search Console
30min
Key Metrics to Track (Traffic, Clicks, Impressions, CTR)
25min
Creating an SEO Audit Checklist
30min
Performing a Live Audit on a Website
1hr 30min
Presenting Your Findings and Recommendations
45min
Creating Your Ongoing SEO Strategy
20min
Staying Updated with SEO Trends
15min
